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The "filing system" for imported cosmetics that has been piloted in Shanghai and other pilot free trade zones before will be implemented nationwide. This system reform will speed up the efficiency of imported cosmetics entering the Chinese market.
On October 10, the State Council issued the "Notice on Pushing the Reform of "Separation of Licenses and Licenses" across the Country" (hereinafter referred to as the "Notice"). The "Notice" requires that starting from November 10, 2018, the first batch of 106 enterprise-related administrative examination and approval items will be directly canceled, approved to record, implemented informing commitments, and optimized access services, etc. Four ways to implement the "separation of licenses and licenses" reform. In the "Separation of Licenses and Licenses" reform, two of the enterprise-related administrative examination and approval matters involve the cosmetics industry, namely: the administrative license for the first import of non-special use cosmetics, and the cosmetics production license.
Specifically, the implementing agency for the first import of non-special use cosmetics is the State Food and Drug Administration. Reform measures include amendments to the "Regulations on Cosmetics Hygiene Supervision" and other relevant regulations; promote inter-departmental information sharing and application, and strengthen supervision during and after the event. The administrative agency for cosmetics production licensing is the provincial people’s government drug supervision and administration department (market supervision department). Reform measures include the promotion of online business processing; shortening the approval time limit and reducing the legal approval time limit by one third; streamlining the approval materials and obtaining online verification Business license, legal representative's identity certificate and other materials; publicize the approval procedures, acceptance conditions and handling standards, and publicize the progress of the handling, etc.
In China, imported cosmetics are divided into special-purpose cosmetics and non-special-purpose cosmetics, except for cosmetics with 9 types of special effects such as hair growth, hair dyeing, perming, depilation, beauty milk, bodybuilding, deodorization, freckles (whitening), and sun protection. , All belong to non-special cosmetics, accounting for more than 90% of the cosmetics market. Before the implementation of the "filing system," the State Food and Drug Administration was responsible for the examination and approval of imported cosmetics. For every new cosmetic imported by a company, it had to submit materials and receive expert review in Beijing.
The implementation of the "filing system" has greatly shortened the speed at which imported cosmetics enter China. Therefore, the previous system has achieved good results in Shanghai and other free trade zones, enabling it to be promoted throughout the country.
In March 2017, the "filing system" was the first to be piloted in Pudong, Shanghai. From March 1, 2017 to December 21, 2018, any non-special use cosmetics imported from the port of Shanghai Pudong New Area and the domestic responsible person is registered in Shanghai Pudong New Area for the first time imported non-special use cosmetics will be adjusted from the current examination and approval management to the record management. In the new process, after filing a filing voucher, the company can start importing and selling products, saving at least 3 months of time compared to the previous one.
According to Shen Jianhua, the project has been generally welcomed by imported cosmetics companies, and the number of user name registrations and product filings and imports have shown a rapid growth trend. As of the end of June 2018, the registration system for non-special use cosmetics was imported for the first time. 172 domestic responsible persons in Pudong have registered 264 user names, entrusted with products from 237 overseas production companies in 32 countries and regions, and domestically entrusted overseas companies For 27 companies. The number of products that have obtained the filing certificate is 1,680 (681 in 2017, 999 in January-June 2018). In 2017, 337 batches were imported with a value of 28.91 million U.S. dollars; from January to June 2018, 1396 batches were imported with a value of 73.12 million U.S. dollars.
Take L'Oreal Group as an example. The Lancome brand's makeup foundation sticks listed in August this year, and the men's grooming brand House99, which was listed in September, have benefited from the implementation of this system. Tu Chunyi, head of product safety and regulatory affairs for L'Oréal Asia Pacific, believes that this institutional innovation will allow the Chinese market to get more "first launches in Asia" rights. "The biggest advantage is to ensure that new products are launched as soon as possible, and to give the best products to consumers as soon as possible, and to promote the development of the Chinese market."